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Executive experience connecting strategy with operations, customers, quality, and profitability.
Yasser Jamil Nassar is an executive leader and consultant with more than thirty-one years of experience in the automotive sector. He progressed from technical and operational roles to general management, excellence, planning, and business development positions, with responsibilities spanning sales, marketing, after-sales services, networks, operations, and quality.
His experience is distinguished by an integrated view of business that starts with the product and service and extends to customer experience, operations, quality, profitability, network development, and human resources, with practical ability to turn strategy into executable and measurable policies, processes, KPIs, and initiatives.
Preparation combining engineering, management, leadership, change, and continuous improvement.
His qualifications combine an engineering background with executive and commercial management, alongside professional credentials in change management, Lean, training, and Toyota practices, supporting his ability to connect technology, operations, customers, and financial performance.
Master’s Degree
Master’s degree in Business Administration, supporting his expertise in management, planning, finance, and business development.
Bachelor’s Degree
Bachelor’s degree in Mechanical Engineering from King Abdulaziz University.
Change Management
Certified International Change Manager (CICM).
Lean & Continuous Improvement
Lean Champion certification, alongside practical experience in Kaizen and Toyota Business Practice.
A career that moved from technical operations to general management, planning, excellence, and business development.
Multi-level experience combining general management, sales, marketing, after-sales services, quality, planning, network development, and excellence.
Throughout his career he held senior leadership roles including General Manager of Business Excellence, General Manager of Sales and Marketing, General Manager of Dealer Business Development, General Manager of Business Development and Strategic Planning, General Manager of Toyota Marketing, and Regional Operations Manager, in addition to earlier experience managing sales centers, service centers, quality, and after-sales services.
Led business excellence responsibilities and evaluations of sales, marketing, maintenance, spare parts, and call centers, while developing policies, standards, and performance indicators.
Led Western Region operations and managed sales, maintenance, spare parts, call centers, human resources, finance, IT, and collections.
His experience extended for more than twenty years, progressing from operations to general management, planning, business development, and Toyota dealer networks.
Managed sales and marketing across the Kingdom with a team exceeding one hundred employees distributed across fourteen integrated facilities.
Credentials and professional experience supporting leadership, change management, Lean, training, and Toyota standards.
Yasser’s professional credentials combine change management, Lean improvement, training of trainers, dealer assessment, and Toyota practices, strengthening his expertise in performance development, knowledge transfer, and leading continuous improvement.
Integrated expertise that helps organizations improve efficiency, growth, profitability, customer experience, and build more mature operations.
Institutional & Operational Excellence
Diagnosing performance, designing unified standards, and linking operations to KPIs and continuous improvement.
Business Development
Studying growth, expansion, and investment opportunities and turning them into executable initiatives and projects.
Strategic Planning
Preparing and reviewing strategies and converting high-level goals into plans, initiatives, budgets, and KPIs.
Dealer Network Development
Evaluating dealers, planning networks, selecting expansion locations, and developing investments and standards.
Sales & Marketing
Managing market share, retail, fleet and dealer channels, pricing, campaigns, and inventory.
After-Sales Services
Managing maintenance, spare parts, service centers, and improving service efficiency and customer experience.
Quality & Continuous Improvement
Applying Kaizen, Lean, QCC, Toyota practices, and corrective analysis to improve performance.
Customer Experience
Improving customer satisfaction, NPS, guest experience, and call centers by linking them to process quality.
Led excellence work and periodic operations assessments, developing policies, procedures, standards, and clear performance indicators for departments.
Managed Western Region operations in an integrated way and linked operational and financial goals with customer experience and NPS.
Contributed to developing dealer networks, facility standards, quality, guest experience, compliance, and expansion and investment plans.
Led and participated in continuous improvement initiatives, quality control circles, sales process simplification, and reduction of non-value-added activities.
Worked on dealer assessment, selection of new dealers, geographic planning, and monitoring performance, investment, quality, and compliance.
Participated in Toyota programs in Japan and programs in the Netherlands, Canada, Malaysia, and Bahrain covering quality, services, inventory, and dealer operations.
From diagnosis to design, execution, measurement, and continuous improvement.
Evaluating sales, marketing, services, and operations to identify weaknesses, improvement opportunities, and deviations.
Developing policies, procedures, manuals, and unified standards to improve operational discipline and quality of execution.
Turning plans and goals into clear indicators, monitoring results, analyzing deviations, and defining corrective actions.
Developing teams and using Lean, Kaizen, technology, and automation to ensure measurable continuous improvement.